Booting up cold: a look back at how Marvel, Dreamwave and IDW started their Transformers comics

Please note: this article was originally written in June, 2008 Does a robot die a little each time it’s rebooted? When “The Transformers” first appeared in the eighties in its comic book and cartoon series incarnations, words like “brand”, “franchise” and “reboot” were seldom applied outside the slick, knife-edged world of corporate business. But capitalismContinue reading “Booting up cold: a look back at how Marvel, Dreamwave and IDW started their Transformers comics”